The business behind the book.
Most advisors are taught how to manage money. Very few are taught how to build a business.
Tradecraft is about the decisions that turn a book of business into an enterprise.
Issues
No. 01 · EssayThe smallest relationships cost the least revenue and the most time. Why nobody acts on it, and what it does to what the business is worth.
No. 02 · Field noteTwo fast-growing asset managers sold eight days apart, both while winning. What the seller's story says about reach, and the same wall at a smaller number.
Who writes it
Tina Singh has spent 25 years in wealth management — a few early years as an advisor, then most of her career building product and distribution. She has built businesses inside financial services and outside it — and learned that enterprise value is usually created by the same handful of decisions.
She knows what creates enterprise value because she's built it — and what destroys it, because she's done that too.
Tradecraft has no sponsors, no advertisers and no paid point of view. It is written by Tina Singh and funded by The Growth Stack, which works with wealth management firms and asset managers. Nothing here is legal, tax or investment advice.