Each issue of Tradecraft takes one income strategy you have to defend in client meetings and hands you the Comeback Lines — the objection, the read, the say, and the line for when they push again.
One strategy per issue, taken apart and rebuilt into language you can carry into the room.
One income strategy, examined the way a sophisticated client will examine it — so nothing catches you flat.
The objection. The read (what they actually mean). The say (your response). The push (your line when they come back at it).
Phrasing you can use word-for-word or bend to your own voice. Written to be said out loud.
The whole issue distilled to a single page you can scan before you walk in.
Defending premium income without overpromising downside protection.
Holding the line when a client wants to chase a higher headline yield.
Walking a client through lock-ups and marks without losing them at the word "illiquid."
The value here is language and framing — not another chart.
Tradecraft is just opening up, and the founding list is how it gets shaped. Join it and you get every issue first — and a direct say in which strategies and objections we take on next. It's a small list, built from the people actually having these conversations.
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Tradecraft is published by Tina Singh, founder of The Growth Stack. She ran the closed-end fund group at Merrill and raised $11B+ at TS Capital across the institutional and RIA channels.
Built from 25+ years in the room — NYSE to the RIA channel
RIAs, CIOs, portfolio managers, and advisor teams — especially those working with income-oriented and high-net-worth clients. It isn't a retail newsletter.
Free for advisors, for now.
Deliberately low frequency. Issues land when they're built to be used, not on a content calendar.
No. It's about the strategies and the conversations — not any single fund or sponsor.
Anytime, with one click on any issue.
Free for advisors. Unsubscribe anytime.